Idea challenges Jio, outs Rs. 357 and Rs. 399 plan with voice calling and data benefits

After Airtel and Vodafone, it is Idea Cellular's turn to come out with an answer to Reliance Jio Rs. 399 plan to attract new customers and keep existing customers from jumping ship.

The telecom operator has launched a new long-term validity plan of Rs. 398, as well as a 28 days validity plan of Rs. 357. Both plans are targeted at prepaid users.

Idea's new Rs. 398 tariff plan offers 1GB of 3G/4G data per day for 70 days, along with unlimited local and STD calls to all networks. However, the plan's validity differs in different telecom circles. For instance, in Andhra Pradesh and Telangana circle, the plan comes with only 56 days validity. Also the price of the plan may vary from circle to circle.

As for the Rs. 357 prepaid plan, it offers unlimited local and STD calls to all networks, 100 SMS/day and 1.5GB 3G/4G data for 28 days. The plan can be availed by both  both new and existing Idea customers.

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